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Get Linked! Five types of content that work for LinkedIn

LinkedIn is a powerful social media platform that not only is used as a digital resume, but it connects and promotes people and brands by LinkedIn users publishing content. The content that is being posted on LinkedIn is being read and shared by

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What’s a meta description and why is it important?

In a nutshell, meta descriptions are an HTML element that is around one sentence to a short paragraph in length. They can be found underneath the bold blue links in a search engine results page (SERP). A meta description should describe and

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Blog pics – tips for where to find free images for your next blog post

We're always reminded in the marketing industry that the right images are crucial and have a huge impact on engagement. Using a great image is vital to gain an engaged audience, for content sharing and to build brand awareness. Finding images to

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How to write social media copy that doesn’t sound too salesy

The whole point of social media is to captivate attention, right? But what type of attention are you attracting? Are you getting the attention that you deserve? Are you engaging and persuading your readers to buy your product or service? Or is your

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