Not getting noticed online? Reasons why your business needs a fresh content strategy.
We’re all pretty aware that your website is a living entity on the Internet and digital marketing is one form of marketing your business just can’t do without. But are you taking advantage of fresh content to make your business sing?
In a world of instant Google updates and powerful search engines, businesses are mad to not take advantage of the power of fresh content.
Gone are the days of the ‘set and forget’ mentality, these days business owners need to regularly update their website with new and unique content to ensure your information is alive and kicking in the online world.
While you’ve probably been meaning to update your content and add a fresh blog to your website for ages, we’ve outlined why it’s time to get cracking on a solid content strategy so your business can kick goals online.
Fresh content means fresh indexing on the search engines
Say what?! Ok, in basic terms having fresh content will ensure you rank on search engines like Google. The more you update your website with articles and new pages, the more often a search engine will check out your website – with the flow on effect being a higher ranking on search engines (which at the end of the day is the holy grail of online business).
Googlebots crawl the web and scan websites for new content and having updated content that is packed with great keywords is key to being noticed online.
Google loves content that your viewers respond to
As the leading search engine online, keeping in Google’s good books is important if you want to get noticed online.
Adding in fresh and relevant content once a week or thereabouts is an excellent way to rank on the Google index and get your website noticed. Be careful it’s not about making minor edits, but adding valuable content that is the key. Comments from your audience and website visitors on your blog will add a whole new dimension to your engagement and make the Google gods incredibly happy, so create content that not only ticks your content strategy boxes but engages with your target audience as well.
Embrace keywords – yep, give them an enormous digital hug
In the digital world, keywords are the path to website greatness. On the algorithm chart for search engine indexing and ranking having good keywords is a simple way to optimise your website.
That said, keywords should be inserted for readability and not ‘stuffed’ into content, as stuffed keywords will provide the opposite effect and end up damaging your profile on Google.
Sprinkling a keyword 5 to 7 times in a short blog, for example, is a simple and easy way to add your keyword or keyword phrase in easily without the readability being affected and sounding robotic. Check out this site if you want to get a better idea of the best keywords.
You should also keen in mind that meta descriptions and title tags play an important role in your online content strategy so don’t forget to create awesome title tags and meta descriptions when you update your online content.
At the end of the day, having fresh content will keep your audience informed and updated, ensuring you’re an authority in your product or service on the search engines.
Avoid the temptation to leave your website content idle and only update it once a year or not at all, treat your website content as a living and breathing part of your business and tap into the amazing opportunities the digital world has to offer by creating fresh content on a regular basis, or get an expert copywriter to do this on your behalf as part of your ongoing marketing strategy.
To find out more about how to create a rocking digital content strategy that gets your business noticed online speak with the digital marketing experts from Ginger Ninjas today.