SEO content writing for dummies – the must-read basics for startups
Search engine optimisation (SEO) is a term you‘ll inevitably hear and see all the time in the big bad world of digital media and marketing.
When you cut to the chase, the purpose of SEO is to help people who are looking for you to find you. Simples?
To create effective SEO, you have to match the content on your website to what people are trying to find. Ranking higher in the search engines will boost your traffic and increase your sales. Clear as mud right?!
If you’re new to the world of SEO content, here are some basic tips to help you on your journey into the world of digital marketing greatness.
Follow these simple steps and you’ll be on your way to the top, of the search engine that is!
Understand your audience
This may seem obvious, but you need to know your target market and who you’re selling to. By understanding your target audience you can create key messages and triggers that they will respond to.
The key to amazing SEO for startups is optimising your presence on search engines such as Google so that you are making the most of what you have, rather than spending big bucks on advertising spends.
If you need a hand figuring out your target audience, do some research or ask a marketing expert to step in and give you a hand.
Research your keywords
Need keywords for your SEO? Tools like Keyword Tool Dominator and Google’s good old Keyword Planner are brilliant places to start. These tools help you expand on potential phrases and show you which search terms are red hot for your website.
Keep in mind, the key is to uncover keywords that have a high search volume, have low competition and are supported by your content.
Create quality content
Having quality content will attract readers, convert your visitors and keep your website popping up in search results. Avoid the ‘fluff’ and create content that really resonates with your audience, not just content that fills up the pages.
Great content is accurate, actionable and enticing and comes in the form of a wide range of digital options ranging from blogs, articles, eBooks, online materials and just about any form of online content – all of which will optimise your startup’s SEO.
Quality content will showcase your knowledge and expertise within your industry. As your content gets shared on the web your website will attract quality backlinks which will establish your website even further.
Keep it clean
Is your website copy conversational and easy to read? Or is it laden with errors, poor formatting and difficult to read text? If your content isn’t a foot soldier for your business, you need to get put some serious SEO love into your website content.
Your web content should be the voice of your business, and if it’s not on point, you’re going to lose out on sales. Take the time to craft your website content as you would any printed content for your business.
The world of SEO is an evolving beast so you do need to keep up to date with all the changes to ensure you are ranking and getting the most out of your SEO. In the online world, analysing and auditing regularly is a must so be sure to set up reporting and audits so you are always up to speed with your SEO and how it is working (or not working) for your business.
For more info give the team from Ginger Ninjas a buzz to find out how to get your head around SEO content and how you can make it work for your business.