Tips to help your business handle the latest Facebook algorithm update
Facebook is the most significant social media platform on Earth and a popular digital marketing strategy that businesses use all around the world. Companies use Facebook to engage with their customers and build brand awareness.
So, when Facebook announces that they have made algorithm changes, then we need to sit up and listen. It is not uncommon that Facebook makes these algorithm changes so being able to identify them and make adjustments accordingly is vital.
The recent changes saw Facebook updating the news feed algorithm to prioritise posts and engagements with family and friends over brands and businesses. This being the case businesses will receive less attention by default so companies will have to adjust their strategy. The silver lining with this is, Facebook has made these changes to ensure that their users stay engaged therefore engaged users will engage in your ad, so all is not lost!
We have come up with some tips on how to survive the new and future changes to Facebook.
- Firstly, get filming! Live videos have been encouraged by Facebook to promote meaningful interactions with people and allegedly people interact more with live videos. So grab your smartphone and start filming.
- Secondly, use content that encourages engagement such as polls, a call-to-action or how-to videos and always remember quality, not quantity. This type of shareable content could help your post reach more people and drive discussions.
- Lastly, don’t give up on Facebook. Research suggests keeping your Facebook profile active and relevant will improve your online credibility and help your business.
If you’d like more advice on how to drive your content strategy give the team from Ginger Ninjas a buzz to find out how we can help with your digital marketing and social media strategy needs.