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What’s a meta description and why is it important?

In a nutshell, meta descriptions are an HTML element that is around one sentence to a short paragraph in length.

They can be found underneath the bold blue links in a search engine results page (SERP). A meta description should describe and summarise the contents of your page for search engines and entice the user to click. Meta descriptions are not used for search engine rankings, however, play a significant role in gaining more traffic to your page.

A Meta-What?

Think of a meta description as an opportunity to advertise and entice a potential customer to click on to your page. The description should be written in compellingly and include keywords. It should be relevant, unique and describe the page content so the searcher can decide whether your page is what they are looking for. They can be any length, but it is recommended that they stay between 50-300 characters.

A meta description is an essential part of search marketing. They draw the searcher to your website and increase web traffic. Ensuring that an informative and enticing meta description is written will compel searchers to click. Communicate through the meta description the benefits of your product and get the potential customer wanting more.

Need help with your meta descriptions but don’t know where to start?

So, you’ve officially got the scope on what is a meta description, now you need to make sure you add them to each of your website pages – don’t know how? Call in the experts from Ginger Ninjas.

If you think your meta descriptions may be lacking vision and enthusiasm and you need help writing your next meta description, get in touch with the team from  Ginger Ninjas.

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